Pop up shops, restaurants, art galleries etc have been ‘popping up’ all over London in a bid to lure customers into a unique, quirky and interesting new experience. Not only do they make use of redundant buildings, they can provide serious cash injection for those running the guises, if done correctly. Oxfam is the latest ‘brand’ to jump on the pop up bandwagon, with the opening of the Oxfam Curiosity Shop in London’s famous department store, Selfridges.
Okay, so it’s not your usual Oxfam shop. The staff will be made up of various A–list stars selling high-end and vintage fashion garments donated to the charity by celebrities. This is a one-week only event, starting today, so shoppers will need to get cracking if they want to get their hands on items previously belonging to Alexa Chung, Lady Gaga, Helen Mirren, to name a few.
TV presenter Zoë Ball has raided her wardrobe for the cause. “Just like many women, I have often put off that much needed wardrobe clear out but I was inspired to dig out some of my old favourites for a good cause.”
Singer Annie Lenox, who is amongst the star studded work force said, “Women who are often trying to survive under conditions of chronic poverty motivated me to try to use my talents and resources to contribute to effective change.”
An online auction will be taking place (www.oxfam.org.uk), so people outside of London can also bag a bargain celebrity piece. The money raised will go to women’s projects around the world. Not a bad reason to indulge in a bit of retail therapy. Now where did I put my credit card?